South African Airways.
When SAA approached us their request was straightforward - to redesign their existing smartphone app, giving it a modern look-and-feel that would bump their customers’ user experience up a class.
SAA asked for the app to be designed in such a way that it would be as intuitive and easy as possible for their customers to use. This meant using modern UI practices and methodologies that would ensure that the app looks appealing, works efficiently and enables their customers to manage their flights and bookings seamlessly.
To create this experience, the existing app required new functionality on top of the existing one while still needing to meet modern navigation and UI standards.
A simpler way to plan your
journey every time you fly.
When approaching the redesign and restructure of SAA’s mobile app, we understood that it was extremely important to ensure that the new app was able to meet the standard of modern UI and UX design trends. Naturally, our first task was to take what we knew about current trends and weigh it up against potential competitors in the same space, with similarly functioning apps that provide booking and tracking-like functionalities.
Since users are at the core of User Experience and User Interface design, we also focused on user feedback to determine what would be most valuable to SAA’s customers. By focusing on what the customer wants, we would ensure that that these demands were met with the new design and that nothing was overlooked.
User feedback was also important in determining what would be most valuable to SAA’s customers, so that demands were met with the new design and nothing overlooked.
In doing the above, we were able to begin the design process with confidence and clarity.
SAA’s previous app was created in HTML5, which meant that functionality was limited for the type of experience SAA expected for their users. Our solution to this was to rebuild the smartphone app natively, ensuring that we could create a more sophisticated user experience with a revised look-and-feel.
By implementing an all-native infrastructure, we also ensured that the SAA smartphone app had the right foundation to be able to add features more easily in the future.
The result was a smartphone app with a modern aesthetic and sharp features that would offer users a more efficient experience.