We were invited, along with twelve other agencies, to pitch a concept for Dis-Chem’s first ever app. The brief listed requirements that involved facilitating the interaction of Dis-Chem’s customers with their in-store services. For the pitch we came up with a slew of in-app features, such as applying for loyalty cards, collecting script medication, finding stores, and viewing promotions, amongst many others.
The proposed functionality was a stand out differentiator from the competitors, and as such we were given the task of designing and developing the Dis-Chem smartphone app for both Android and iOS.
An app experience that puts the convenience of your favourite pharmacy at your fingertips.
Due to Dis-Chem being South Africa’s pharmacy leader, having an aesthetically pleasing but intuitive user experience was paramount. The goal was to develop an app that not only looked good, but fulfilled a good number of use cases, in as efficient a way as possible. We wanted to give users something that could reduce their time spent in stores, on the Website, or contacting the stores via telephone.
An important part of the process was determining user requirements, as well as the intricacies regarding developing the apps within Dis-Chem’s own infrastructure with all its complexity. The “how” was more important than the “what” at the onset.
Only after this were we able to move forward with the UX and UI, getting the look and layout perfect before passing it on to our development team.
After finding a solution that took all the spokes of the Dis-Chem wheel into account with regards to integrating their multitude of services into a smartphone app, we were able to fully invest ourselves into designing the app with Dis-Chem’s corporate identity in mind, and refining the usability and functionality in the app to get it to the eagerly-waiting public in 2017.