We were given the opportunity to redesign African Bank’s Website after a corporate identity overhaul in combination with a revised in-company strategy. The briefed requirements included creating a marketing mind shift and to reposition the bank from being loan-orientated to having a broader range of services as well as a greater brand presence. As such the Website design had to convey a newly found confidence and encourage user-interaction through good design and user experience.
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Looking at their online competitors, identifying the key audience and establishing an online persona with a warm and helpful approach to finance was the repositioning African Bank needed. We knew the new website needed to be contemporary, informative and interactive, whilst providing online users a safe and secure place to manage their finances.
Our solution was a complete re-development of the site, refining the look and feel as well as the functionality to enhance the users experience and sentiment on the site. We also updated the website to make ensure that it was functional on all devices.
The result is a website that goes far beyond being an online portal offering a comprehensive suite of financial tools and legal information. African Bank’s new website brings value to their clients with all the information needed to make good financial decisions.
View the website at africanbank.co.za