Storehouse is a new company with a fresh idea about space in South Africa. Storehouse took the concept of self-storage space and gave it a make-over by creating space where South African entrepreneurs, collectors, car enthusiasts and the like can have common ground, literally.
Storehouse approached Arc Interactive to help them get started with their sales and awareness campaigns through social media marketing.
Based on Storehouse’s target market, we started with a look and feel for the brand. We analysed the interests of the audience they needed to reach and developed a persona that matched the brand and its market.
We created a look and feel that suited the brand’s core colors and added relatable copy to emotive imagery to appeal to the market.