The Brand AllLife provides unique life insurance, with product offerings designed exclusively for people living with HIV and Diabetes - two conditions that often get people excluded from receiving life insurance.
With a strong Above the Line presence, from TV ads to print ads, AllLife was a well-known for being a niche and inclusive insurance company. What was lacking, however, was a strong online presence.
When AllLife decided that it’s online marketing should be as impactful as its offline marketing, we developed a strategy that would make the transition as smooth as possible. The focus for AllLife’s social media was to put their clients first, taking customer care beyond the call centre.
The main aim behind creating AllLife’s social media presence was to provide customers with a platform where they can make enquiries. As soon as the campaign kicked off, Facebook quickly became on of AllLife’s biggest sales drivers.