AllLife Social.
The Brand.
The Brand AllLife provides unique life insurance, with product offerings designed exclusively for people living with HIV and Diabetes - two conditions that often get people excluded from receiving life insurance.
With a strong Above the Line presence, from TV ads to print ads, AllLife was a well-known for being a niche and inclusive insurance company. What was lacking, however, was a strong online presence.
Our approach.
When AllLife decided that it’s online marketing should be as impactful as its offline marketing, we developed a strategy that would make the transition as smooth as possible. The focus for AllLife’s social media was to put their clients first, taking customer care beyond the call centre.
The main aim behind creating AllLife’s social media presence was to provide customers with a platform where they can make enquiries. As soon as the campaign kicked off, Facebook quickly became on of AllLife’s biggest sales drivers.
Our solution.
Facebook became one of AllLife’s best driver of sales in the digital space. In terms of customer care, AllLife’s social media page continues to serve as a platform to connect with customers on a more personal level.
2 407%
AllLife went from reaching just 4 475 users in 2014 to 112 224 people in 2016, increasing their brand awareness online.
1 241%
This is how much AllLife’s engaged users increased by between 2014 and 2015. AllLife received more enquires from existing and potential customers concerning policies.
113%
AllLife’s biggest focus was on customer service and generating more Facebook leads. However, the brand’s Facebook page still continued to grow steadily, growing by 113% between 2015 and 2016.
Just want to make great things? So do we! We’ve worked with some awesome clients on big and small projects. Have a read through what we do and then take a look at the work we’ve done.
