What’s the best social media platform to advertise on?
With the rate of smartphone use and, subsequently, social media use in South Africa rising at a rapid pace, brands are (thankfully) no longer asking whether they should be advertising on social media - but rather, which social media platforms they should be advertising on.
Generation Z- The Digital Babies
Generation Z are the new kids on the block- everyone wants to know more about what kinds of employees and consumers they are. Thankfully, resident Gen Z-er at Arc Interactive, Zapriana, is here to share her personal insight as well as some interesting facts on these digital babies.