11 types of retail customers and how to win them over: Part 2
In part 2 of our "retail customer" article series, we cover the bargain hunters, indecisive shoppers, loyal customers and more. Are you ready? Let's jump in.
11 types of retail customers and how to win them over: Part 1
Ever wondered what type of customer your retail business is attracting? Read on to find out who the most common retail shopper archetypes are, and how to win them over.
Marketing for NGOs in the digital era
The face of marketing is rapidly evolving, especially in today's digital age. Brands need guidance with their marketing efforts in order to promote themselves, and NGOs are no exception. Here's how these organisations can find their voice in the online arena.
What’s the best social media platform to advertise on?
With the rate of smartphone use and, subsequently, social media use in South Africa rising at a rapid pace, brands are (thankfully) no longer asking whether they should be advertising on social media - but rather, which social media platforms they should be advertising on.
Generation Z- The Digital Babies
Generation Z are the new kids on the block- everyone wants to know more about what kinds of employees and consumers they are. Thankfully, resident Gen Z-er at Arc Interactive, Zapriana, is here to share her personal insight as well as some interesting facts on these digital babies.