02.08.2018

by Nicole Van Wyk

Avoiding Stereotypes in Your Advertising

As a brand, it’s easy to make the mistake of never updating your brand strategy to include your developing audience and their evolving needs. But it’s 2018 - your audience will no longer accept excuses and offending them is expensive.

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18.07.2018

by Zapriana Atanassova

Marketing for NGOs in the digital era

The face of marketing is rapidly evolving, especially in today's digital age. Brands need guidance with their marketing efforts in order to promote themselves, and NGOs are no exception. Here's how these organisations can find their voice in the online arena.

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28.06.2018

by Nicole Van Wyk

What’s the best social media platform to advertise on?

With the rate of smartphone use and, subsequently, social media use in South Africa rising at a rapid pace, brands are (thankfully) no longer asking whether they should be advertising on social media - but rather, which social media platforms they should be advertising on.

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15.06.2018

by Zapriana Atanassova

Generation Z- The Digital Babies

Generation Z are the new kids on the block- everyone wants to know more about what kinds of employees and consumers they are. Thankfully, resident Gen Z-er at Arc Interactive, Zapriana, is here to share her personal insight as well as some interesting facts on these digital babies.

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