13.08.2018

by Zapriana Atanassova

Why are we still sleeping on female creativity?

What do our attitudes toward female creativity and ingenuity have to do with why women’s ideas are often not given the time of day? Here's what Zapriana found out about this frustrating phenomenon.

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10.08.2018

by Sizakele Nene

Her Story of the Internet

The history of the internet isn’t just the boy’s club we’ve been made to believe it is. In fact, women contributed to the World Wide Web quite a bit — here’s how.

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08.08.2018

by Khanyisile Moshia

Women in Technology

There are still some industries that are male-dominated and the tech world is one of them. Having young women dominating in the technology industry is very inspiring. Here is my list of three young South African women who are making an impact in the tech world. Be it in education or coding, these ladies are making waves in the tech industry and I am totally here for it!

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02.08.2018

by Nicole Van Wyk

Avoiding Stereotypes in Your Advertising

As a brand, it’s easy to make the mistake of never updating your brand strategy to include your developing audience and their evolving needs. But it’s 2018 - your audience will no longer accept excuses and offending them is expensive.

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30.07.2018

by Sizakele Nene

5 Books Worth the Read for Young Professionals

Some of the most successful and influential people of our time openly admit that the books they’ve read over the years have expanded their skill-set and sharpened their intellect. Our resident bookworm, Siza, shares the top 5 books every young professional should read.

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18.07.2018

by Zapriana Atanassova

Marketing for NGOs in the digital era

The face of marketing is rapidly evolving, especially in today's digital age. Brands need guidance with their marketing efforts in order to promote themselves, and NGOs are no exception. Here's how these organisations can find their voice in the online arena.

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17.07.2018

by Nicole Van Wyk

The History of Emojis

The earliest methods of communication used by humans are said to be a set of disorganised signs that would have had different meanings for each human. Cut to 2018, and we’re seeing a similar form of communication - in emojis.

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28.06.2018

by Nicole Van Wyk

What’s the best social media platform to advertise on?

With the rate of smartphone use and, subsequently, social media use in South Africa rising at a rapid pace, brands are (thankfully) no longer asking whether they should be advertising on social media - but rather, which social media platforms they should be advertising on.

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15.06.2018

by Zapriana Atanassova

Generation Z- The Digital Babies

Generation Z are the new kids on the block- everyone wants to know more about what kinds of employees and consumers they are. Thankfully, resident Gen Z-er at Arc Interactive, Zapriana, is here to share her personal insight as well as some interesting facts on these digital babies.

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